Cocoon is a discovery platform that helps both women with chronic skin conditions and transforms the $300 B skincare and beauty industry!
In today’s increasingly fragmented and customer centric market place the brands need to understand and respond to their consumers’ unique and changing needs faster and more accurately than ever before. Being able to serve the customers’ needs more accurately means better personalization, which translates into higher customer loyalty, better brand satisfaction, and discovery of new audiences.
Detailed real-time customer insights are transforming how the smartest brands market their products and even how they decide what products to produce. Ability to gather granular and accurate insights on smaller and smaller customer segments has, therefore, become a new source of competitive advantage for brands.
Cocoon enables marketing personalization to thousands of audience micro-segments simultaneously by connecting detailed customer profiles to their actual behavior using real-time 24/7 consumer insights. No one is currently able to do what we do at the granularity and scale in real-time.
The media and marketing landscape is getting increasingly fragmented where "one-size-fits-all" no longer cuts it to the consumers who expect the brands…
Skin is unique – and so are women. It's time the beauty industry understood them better!